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Yahoo 360 test run

Iím trying out Yahoo 360, the Internet pioneerís social networking (think Friendster) and blogging service.

Yahoo 360, still in beta or testing phase, looks great but it isnít compelling enough to draw away current users of Blogger, Friendster or Multiply. Yahoo 360 is similar to, a social networking site with ability to create blogs, and Friendster, which also recently added blogs, powered by TypePad, to its services.

As a blog, Yahoo 360 lags behind the capabilities of Blogger, Multiply and Friendster blogs. Friendster has the best blog program among the four services but the URL it offers to its users is ridiculously long. Friendster, which grew faster than it could handle, also used to suffer from long downtimes. Yahoo 360 still doesn’t offer users the ability to edit the templates of their pages or add third party services such as chat boards. Mobile phone blogging is such a pain to set up in Yahoo 360 — it’s centered on US telecom firms — and I eventually gave up.

As a social networking site, Yahoo 360 still has a lot to do before it catches up with Multiply let alone Friendster.

With its user base, Yahoo has the greatest potential to be the personal portals of Internet users. It offers photo storage, document storage, free e-mail, discussion groups, personalized news pages and now blogs. After having led the industry for so long, it is now playing catch-up with current Internet darling Google and a host of other sites. Google seems to be doing so well in improving web services that Yahoo started years back — Google is a better search engine than Yahoo search and GMail is infinitely better than Yahoo Mail.

I’m sticking with Blogger only because Google bought it. Yes, there are better free blog hosts running blog scripts out there like or or I’m sticking with Blogger for my personal site even if I have access to a company-owned web server that can run any blog program for me because 1. it fits my need; 2 it’s simple and yet not too limited in its features; 3. Google’s purchase bodes well for the product.

Yahoo 360, however, looks great as a profile page and that’s how I’m using it. Do you want a Yahoo 360 invitation? Leave your name in the comments section of this post and I’ll send you one.

By Max Limpag

Max is a journalist and blogger based in Cebu City, Philippines. He is co-founder of the journalism start-up InnoPub Media.