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Rolling out my own “Friendster” service

When I found the link to, I was intrigued. The company, co-founded by Gina Bianchini and Marc Andreessen, bills itself as a “playground” for building social applications. I immediately applied for an account and requested for beta developer status.

Only beta developers can clone applications. It took me a few days to be given the beta developer account but when I got the e-mail yesterday, I immediately started playing with’s services. The first application I cloned was for social networking ala Friendster or FaceBook.

I initially cloned the Bulldogster application to serve as the online storage of profiles of Bisaya Bloggers group members. But I found going through the codes and changing the fields tedious – I was really impatient, I went over the codes for less than five minutes and then gave up. I’d repeatedly miss references to pets or animals in several files. I found that after I’ve set things up – the profile editing field would ask members their breed or favorite park.

I decided to just clone the dating application. The service is now up, it’s at I’m thinking of cloning the bookmarking application next.

By Max Limpag

Max is a journalist and blogger based in Cebu City, Philippines. He is co-founder of the journalism start-up InnoPub Media.