Making money in new media

HOW long do you support a losing website? Two years? Three? Five?

Failing is okay so long as you fail fast, Inquirer director for mobile JV Rufino said in a forum last Monday held as part of this year’s Press Freedom Week celebration.

Speed is even more crucial on the Internet, where one year zips by in just six months. Running a losing website for five years is akin to running a brick-and-mortar business for 10 years.

Fail fast, fail often and learn from these failures to build better products, Rufino said in the forum organized by Cebu Daily News, “Where is Journalism in the Digital World?”

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Edmon Joson, Smart Communications Inc. product development manager, demonstrates features of the Netphone 701 during a press conference in Cebu. (CLICK TO ENLARGE)

Smartphones, Smart’s Netphone

In the US, 89 percent of those with smartphones use it throughout the day, according to a study published last April by Google. The study, based on interviews of 5,013 American adults who identified themselves as users of smartphones, said the device has become a consumer’s “always-on companion” and 93 percent use it at home, 87 percent while commuting or walking, 77 percent while in a store and 72 percent while at work.

Smartphones, according to the study, “serve as pocket PCs and extend the desktop experience” with 81 percent of smartphone users browsing the Internet, 77 percent using search engines and 68 percent using an app. Seventy-two percent of users also report using their phones while consuming other media like listening to music, 44 percent; watching TV, 33 percent; reading a book, 16 percent; and reading a newspaper or magazine, 22 percent.

The study offers a peek into the quickly rising use of mobile devices to access the Internet. It’s just a peek because local usage scenario would likely be slightly different. For instance, the study said 89 percent of US respondents use their smartphones to stay connected with 82 percent saying they check and send emails with their phones and 63 percent using it for social networking. The numbers will likely be the other way around for Filipinos, who are among the world’s most active group of people in social networks.

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