This year’s Sinulog is more interactive. Banners carried by contingents now contain QR or quick response codes that, when scanned with a phone or tablet, triggers the download of information about the contingent.
The article that is loaded by the system is connected to Facebook, allowing people to “Like” performances right on the spot.
The project is a collaboration among Sinulog Foundation, Smart Communications, Inc. and InnoPub Media, the journalism start-up I co-founded with Marlen.
Sinulog is Cebu City’s biggest street party and gathering. People take over Cebu City streets in the annual street parade, held every third Sunday of January. Although there were fewer contingents last Sunday, the crowd that watched the parade appeared to be bigger.
Here are some photos Marlen and I took of the celebration honoring Cebu’s patron saint, the Holy Infant.
BEST FLOAT. This contraption by the Cebu Contractors’ Association was picked as the best float.
Streamers and buntings are now all over central Cebu City, the route of the annual Sinulog street parade. Among the changes in this years mardi gras: 10 Cebu tourist spots will be showcased in tarpaulin installations in key areas of the parade route; contingents will be asked to perform their program usually reserved for the Cebu City Sports Center on the streets; more spectacular fireworks and bigger prizes.
