cebu news Mobile Personal

Sony Expo 2008 opens in Cebu City

THE worldwide financial crisis has not affected sales of Sony, the company’s president for the Philippines said yesterday.

Sony Philippines president and managing director Toshiya Kagita told reporters in Cebu on Friday that sales of the company’s products were good. He also said the company had no plans of laying off workers amid widespread reports of industry job losses.

Sony Expo 2008 VAIO. The VAIO booth in the Sony Expo 2008 in SM City Cebu. Click to view larger image.

The company’s personal computer product line, VAIO, reported a sales increase that was higher than the general product market’s growth, he said.

Kagita was in Cebu on Friday to open Sony Expo 2008 at the Cebu Trade Hall in SM City Cebu. The Cebu leg of the Sony Expo 2008 is the start of a series of 21 exhibits that will run all over the country until Jan. 18, 2009.

Kagita says the event, which will run in Cebu until Nov. 16, will showcase the company’s products with cutting edge technology like noise canceling in headphones, portable music players and even in notebook computers. The noise canceling technology eliminates up to 99 percent of ambient noise.

Takasi Kozu, Sony Philippines vice president for marketing, said tackling new things that nobody else can do is Sony’s “spirit” and “DNA.”

Kozu said Sony revolutionized music and made it portable with its introduction of the first Walkman decades ago. He said the company was also the first to release a compact disc player.

Kozu said that in the digital era, it is harder to differentiate your products. Sony is able to differentiate, he said, throught its “world breakthroughs” in technology.

Kozu said that among the cutting edge technologies on exhibit in the Sony Expo 2008 is the “world’s smallest, lightest and slimmest” 1920 x 10801 full HD camcorder, the HDR-TG1.

By Max Limpag

Max is a journalist and blogger based in Cebu City, Philippines. He is co-founder of the journalism start-up InnoPub Media.