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Smart offers unlimited calling within its network nationwide with Smartalk

Smart Communications is offering its subscribers unlimited calling within its network through the Smartalk service, which will be available nationwide starting tomorrow, June 26.

Under the service, which was formally unveiled in Cebu yesterday, Smart subscribers can make unlimited calls to other users in its network using two subscription plans: Smartalk 100 and Smartalk 500.

Smartalk launch in Cebu
SMARTALK LAUNCH. (From left) Atty. Maria Jane Paredes, Smart public affairs manager for Visayas and Mindanao, Danilo Mojica, head of Smart’s wireless consumer division, and Annie Naval, marketing group head, answer questions of reporters from Cebu and Mindanao during the launch of Smartalk in Cebu City.

Smartalk 100 offers 5 days of unlimited calls within the network for P100. Smartalk 500 offers 30 days of unlimited calling for P500. Subscribers can enroll into the plan either through conversion of their current load or by buying Smartalk loads from Smart retailers.

The service is also available to Smart post-paid users both as a P500 add-on to their monthly fee or through purchasing Smartalk 100 and 500 loads from retailers. Company officials said this is the first time that post-paid users can purchase packages from load retailers.

“This is best for post-paid subscribers who prefer to stay within their monthly service fee cap yet need to avail themselves of unlimited calling,” the company said in a statement.

To use the unlimited calling service, prepaid users have to dial *6400 plus the 11-digit number of the Smart subscriber. Smart post-paid users, however, do not need to add *6400 and can just directly dial the number. Annie Naval, head of Smart marketing, said they were working to simplify dialing for prepaid users.

Danilo Mojica, head of Smart’s Wireless Consumer Division, said the company ‘s network is efficient enough to take the increase in volume of calls expected with the promotion.

Mojica said the product was extensively tested in Cebu “against all parameters” and results “were very positive.” He said that in the three weeks of testing, they only had three complaints and these had nothing to do with network congestion.

Mojica also said their unlimited calls offer does not put a time limit on the calls.

“With this new service, Smart subscribers all over the country need only one phone, one SIM and one number to be able to make unlimited, crystal-clear calls to over 38 million Smart numbers anytime, anywhere,” Smart chief wireless advisor Orlando Vea said in a statement.

By Max Limpag

Max is a journalist and blogger based in Cebu City, Philippines. He is co-founder of the journalism start-up InnoPub Media.