WhatsApp Messenger is a cross-platform mobile messaging app available for iPhone, BlackBerry, Android, Windows Phone and Nokia. (Photo taken from the WhatsApp website)

Messenger, Viber, WhatsApp, Kik me, maybe

The headline screamed “install me now!” It was for yet another mobile messaging application and this time, one that promised, according to TechCrunch, “A Richer, Faster Messaging App That Quickly Grabs Doodles, Videos & Images.”

The article about MessageMe got me at: “It’s light, It’s fast and it isn’t just limited to texting or photos.”

I promptly opened the website and was invited to “experience the free messenger that everyone’s talking about.”

The app was quick to install and set up. After activating my account, it immediately scoured through my social networks to look for contacts already in the system. Of my 797 phone contacts, MessageMe was able to find only one who already signed up. One out of 797, imagine that. And that person signed up, I suspect, because he wrote about the service for a tech website. After a few days of checking whether other friends would sign up and seeing none, I uninstalled the app.

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EVERNOTE. The Evernote applications for iOS and Android allow you to manage your notes on the go.

App-y New Year

Mobile exploded in 2012. US consumers now spend 1.8 more times in mobiles apps than on the Web, according to Flurry, a mobile analytics company. Flurry said that between December 2011 and December 2012, “the average time spent inside mobile apps by a US consumer grew 35 percent, from 94 minutes to 127 minutes.”

Closer to home, the Philippines recorded a 326 percent increase in smartphone sales, the fastest growth in the Southeast Asian region, according to research company GfK. The Philippines is also the country “with the highest jump in smartphone market share within a year, from 9 to 24 percent,” GfK said in a press statement last September.

To mark the end of this year of mobile, let me riff on a Pinoy New Year’s Eve tradition by offering you my favorite apps in 12 task categories, in no particular order:

News apps Zite, Prismatic and News.me

NEWS APPS. (From left) Zite, Prismatic and News.me harness social networking connections to match news stories to users’ interests.

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