Poynter lists tips on how to build an engaged audience

Poynter associate editor Mallary Jean Tenore lists tips for online journalists to build an engaged audience online in her post “5 small steps journalists can take to build a bigger, more engaged audience.

The post provides great pieces of advice on getting the word out on your article like letting your news sources and people who may have a stake in your article know about the piece through the social networks. To be effective, Tenore suggests that you include their Twitter and Facebook names in the update so that they can be notified.

She also suggests linking to the work of other news sites and informing them about it.

Tenore also suggests engaging with others covering your beat and tweeting follow-ups “that help advance the discussion about your story.”

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“Ing” weakening verbs

Apparently it does. See how stronger the headline would be if you say: Ing weakens verbs. Poynter’s Roy Peter Clark writes in his 51st writing tool “Too Many ‘ings’“:

Let me offer reasons why ‘ing’ might weaken a verb.

1. When I add an ‘ing,’ I add a syllable to the word. This does not happen, in most cases, when I add an ‘s’ or an ‘ed.’ Let’s take the verb “to trick.” First, I’ll add an ‘s,’ giving me ‘tricks’; next, I’ll try an ‘ed,’ giving me ‘tricked.’ Neither move alters the root effect of the verb. But ‘tricking,’ with its extra syllable, seems like a different word.

2. Verbs with ‘ing’ begin to resemble each other. Walking and running and cycling and swimming are all good forms of exercise, but I prefer to point out that Kelly likes to walk, run, cycle, and swim.

Clark’s tips are a great help to writers. I’m midway into it. You can read the writing tools by clicking here.