Mobile messaging is a fragmented sector. Every few months or so, a messaging app for the phone launches. Unlike SMS, mobile messaging makes use of the Internet for connectivity and offers a multi-media environment with photos, sounds and even animated graphics and virtual stickers.
“K, CU” isn’t enough, we now have to include a graphical smiley, Emoji (an expanded smiley set), or even an animated avatar that reflects our moods. One-on-one texting is old school; group messaging is in.
It’s not surprising that mobile messaging, according to research company Informa, already exceeded texting in 2012. Informa, according to a BBC report, reported 19 billion messages sent per day through messaging apps in 2012, higher than the 17.6 billion text messages process daily.