GOOD Web writing is non-linear. It takes advantage of the key technology behind the Internet—the hyperlink—to provide context, additional information and even marginalia.
It is “writing for selfish readers,” as usability expert Jakob Nielsen puts it.
Web readers have so many sites and services competing for their attention they barely have time to read your article.
Nielsen says that in the linear writing of print and TV, readers and viewers expect the author “to construct their experience for them.” In the non-linear character of hypertext-driven writing, users “construct their own experience by piecing together content from multiple sources.”
If another fire were to break out in Cebu, an article written in a non-linear, hypertext manner would just mention that it would be the 10th blaze in recent days, with that phrase hyperlinked to archives of previous stories of the fires. Writing the article that way presents the reader with the option of clicking the link for more background information on the fires or ignoring it if the reader already knows about the previous incidents.