Becoming a better blogger

(The following is a condensed version of my talk on how to improve your blogging skills during the Visayas Blogging Summit last Saturday. The summit was well-attended and had several corporate sponsors, an indication that blogging has indeed gone mainstream in Cebu)

WHAT’s the goal of effective blogging? What should you strive for if you want to build a blog following beyond your circle of family and friends?

Make it worth readers’ time

Why should readers take time to visit your blog? Why should people read your article? Today’s high-paced, technology-driven culture offers a lot of distractions. There are billions of web pages on the Internet. Why should people, who are not your friends or relatives, take time to read your blog?

People visit a blog or read an article because of either or both of two things: 1) they’ll learn something from it, or 2) they’ll enjoy the experience of reading it. Strive to provide both but one out of two isn’t bad.

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asana1

Manage your projects, tasks with Asana

The company started by Facebook co-founder Dustin Moskovitz and programming genius Justin Rosenstein opened to the public last week its productivity product Asana, a web application that allows users to manage teams and projects.

Moskovitz is listed by Forbes as the world’s youngest billionaire, being eight days younger than Facebook co-founder Mark Zuckerberg, owing to the success of the social networking site. He was Facebook’s first chief technology officer before becoming vice president of engineering.

Rosenstein, on the other hand, led the team that built Facebook’s Like button, Bloomberg Businessweek said.

Dustin Moskovitz wants the Asana application (above) to serve as “a home screen for work in the same way that Facebook is a home screen for goofing off.” (CLICK ON PHOTO TO VIEW LARGER IMAGE)

Dustin Moskovitz wants the Asana application (above) to serve as “a home screen for work in the same way that Facebook is a home screen for goofing off.” (CLICK ON PHOTO TO VIEW LARGER IMAGE)

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