Sony Ericsson is embarking on a national campaign to collect 1 million digital photos of people smiling andraise P1 million for the United Nations Children’s Fund or Unicef. For each smile Sony Ericsson photographs of people who visit their booths in SM malls all over the country, P1 will go to Unicef.
The campaign is done in partnership with nine SM Malls that will also be holding a contest among themselves on who could gather the most smiles. SM Prime Holdings vice president Marissa Fernan, who is a bit of a gadget nerd herself, is confident of Cebu’s chances to win the contest among SM Malls. You have until the end of this month to go to the Spread the Smiles booth in SM Cebu and have yourself photographed there.
If you give a P20 donation, you will be given a Digiprint photo printout, a spot on the Smile Wall and a raffle ticket to win a Sony Ericsson C510 Cyber-shot phone.
SMILE SHUTTER. Vince dela Cruz, Sony Ericsson product marketing manager, demonstrates how smiling can trigger the shutter of Sony Ericsson’s Cyber-shot phones during the launch of its Spread the Smiles campaign in Cebu.