(The following is a condensed version of my talk on how to improve your blogging skills during the Visayas Blogging Summit last Saturday. The summit was well-attended and had several corporate sponsors, an indication that blogging has indeed gone mainstream in Cebu)
WHAT’s the goal of effective blogging? What should you strive for if you want to build a blog following beyond your circle of family and friends?
Make it worth readers’ time
Why should readers take time to visit your blog? Why should people read your article? Today’s high-paced, technology-driven culture offers a lot of distractions. There are billions of web pages on the Internet. Why should people, who are not your friends or relatives, take time to read your blog?
People visit a blog or read an article because of either or both of two things: 1) they’ll learn something from it, or 2) they’ll enjoy the experience of reading it. Strive to provide both but one out of two isn’t bad.