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Facebook governor

AS SOON as Albay Gov. Joey Salceda wakes up in the morning, he greets his constituents on Facebook (“Good morning, Albay”) and cycles through the towns and component cities with a slew of hashtags promoting the province.

After the morning greeting, Salceda shares a “tigsik,” a short poem in Bikol, written by the province’s poet laureate Abdon Balde, Jr. The Palanca awardee posts the tigsik as early as 3 or 4 a.m. It covers anything Albay, from its beautiful vistas to its culinary wonders and cultural heritage.

Salceda will then post updates on the weather: key information for a province ravaged by typhoons and occasionally threatened by an eruption of Mayon Volcano.

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