AS SOON as Albay Gov. Joey Salceda wakes up in the morning, he greets his constituents on Facebook (“Good morning, Albay”) and cycles through the towns and component cities with a slew of hashtags promoting the province.
After the morning greeting, Salceda shares a “tigsik,” a short poem in Bikol, written by the province’s poet laureate Abdon Balde, Jr. The Palanca awardee posts the tigsik as early as 3 or 4 a.m. It covers anything Albay, from its beautiful vistas to its culinary wonders and cultural heritage.
Salceda will then post updates on the weather: key information for a province ravaged by typhoons and occasionally threatened by an eruption of Mayon Volcano.