I did not spot this feature in Google Analytics before but you can check which areas of your site or blog are being clicked by readers by using the service’s Site Overlay feature. I never dug deeper into the statistics of Google Analytics before and most of the time I just view the executive summary (click here to view screenshot).
I don’t know when Google Analytics started offering this feature since its announcement does not have a date of publication but the screenshot linked above, which I took on March 19, already displays a link to Site Overlay.
As I was viewing my stats the other day while adding a new site profile, I got curious on what Site Overlay was and clicked on it. The feature, it turned out, tracks which parts of your site your readers are clicking on (click on photo to view larger image).
I had been solely using Crazy Egg to monitor my blog’s interface elements and the data it gathered were the bases for my decision to use this theme and take out the clutter from my blog design. Knowing where your readers click is very helpful in making design decisions. It tells you which elements or menu items aren’t working.