Nielsen Media Research, according to the Sydney Morning Herald, found in a survey in Australia that certain customer types were attracted to certain phone brands.
I’d like to believe I fit the profile of the group that showed an inclination towards Sony Ericsson. I certainly am ambitious. At 31, I can still be young, depending on which side of the age line you are on. I’m also deeply individualistic although I make it a point to do more than my share in a team.
According to the same survey, Nokia users are likely to be family-minded, balance-seekers, health-conscious middle managers. Motorola users, according to the study, are likely to be fashion conscious, fun seekers, under 24, and individualistic.