I spent two days last week in the paradise island of Camotes in Cebu for a talk on optimizing news websites for search engines and a training on using WordPress for the staff of Sunnex, the department that runs the Sun.Star website.
I’m the online editor of Sun.Star Cebu, a member of Sun.Star Network Online, and my role on the website is limited to overseeing updating of content for our paper’s website. I am not involved in the technical side of the website operations albeit I send suggestions once in a while. It might not be evident to outsiders but Sun.Star has different departments with different work cultures.
For a long time, I’ve had a nagging suspicion that Sun.Star suffers from a Google penalty over something that is a result of a server configuration. I warned the staff about this before but did not have the evidence to back it up. I’d see it to be the case once in while when doing searches but I’ve never before had the chance to raise it to Sunnex.
Last week, I was able to confirm this while doing a search, for my presentation, to show the effect of a particular ‘negative crawling/ranking attribute.’ I don’t think I’m at a liberty to tell what this is but the solution is dead simple and the website should see substantial improvements in rankings and earnings if it’s able to fix this.
Last year, I suggested (and pissed off people who didn’t want “outsiders” to raise suggestions) a particular ad optimization tweak and made a bold prediction—that the Sun.Star website’s earnings will double if they follow my suggestion. I actually encountered resistance on that very simple ad optimization and was verbally abused. The earnings more than doubled since then. For my troubles, I’m now richer—but only in karma points in some online journalism heaven. They didn’t even have to spend for a lousy certificate or consume saliva to thank me for it.