In the US, 89 percent of those with smartphones use it throughout the day, according to a study published last April by Google. The study, based on interviews of 5,013 American adults who identified themselves as users of smartphones, said the device has become a consumer’s “always-on companion” and 93 percent use it at home, 87 percent while commuting or walking, 77 percent while in a store and 72 percent while at work.
Smartphones, according to the study, “serve as pocket PCs and extend the desktop experience” with 81 percent of smartphone users browsing the Internet, 77 percent using search engines and 68 percent using an app. Seventy-two percent of users also report using their phones while consuming other media like listening to music, 44 percent; watching TV, 33 percent; reading a book, 16 percent; and reading a newspaper or magazine, 22 percent.
The study offers a peek into the quickly rising use of mobile devices to access the Internet. It’s just a peek because local usage scenario would likely be slightly different. For instance, the study said 89 percent of US respondents use their smartphones to stay connected with 82 percent saying they check and send emails with their phones and 63 percent using it for social networking. The numbers will likely be the other way around for Filipinos, who are among the world’s most active group of people in social networks.