Poynter associate editor Mallary Jean Tenore lists tips for online journalists to build an engaged audience online in her post “5 small steps journalists can take to build a bigger, more engaged audience.”
The post provides great pieces of advice on getting the word out on your article like letting your news sources and people who may have a stake in your article know about the piece through the social networks. To be effective, Tenore suggests that you include their Twitter and Facebook names in the update so that they can be notified.
She also suggests linking to the work of other news sites and informing them about it.
Tenore also suggests engaging with others covering your beat and tweeting follow-ups “that help advance the discussion about your story.”