STATE OF CITY SPEECH AS EBOOK. Scan the code to download Mayor Paz Radaza’s State Of The City Address. CLICK ON PHOTO TO ENLARGE.
Lapu-Lapu City Mayor Paz Radaza will be giving her State Of The City Address in Hoops Dome in Lapu-Lapu City this morning. What’s different about her speech today — from her previous ones and from the speeches local government executives have been giving and will be giving this month — is its digital twist — the speech can be downloaded as an e-book via phone scanning at the venue.
Radaza’s team at City Hall asked InnoPub Media, the journalism start-up I co-founded with my wife, Marlen, to set up a system that will allow the City Government to offer the mayor’s speech as a downloadable report.
InnoPub created the e-book (which you can download directly here) and set up a download system via QR or quick response code scanning.
Lapu-Lapu City will also launch today it’s own version of “A Guide To Cebu 2012,” the electronic guidebook on Cebu published by InnoPub Media with the strong support of Smart Communications, Inc. and partners like Ayala Center Cebu, Marco Polo Plaza Cebu, The Islands Group, Department of Tourism, Cebu City Government, among other partners.
The downloadable e-books are just the start of digital initiatives in Lapu-Lapu City. More initiatives done in partnership with InnoPub Media will be announced in the coming days.
YOU know QR or quick response codes have gone mainstream when they appear in the ample bottoms of Britain’s female beach volleyball champions. The codes, when scanned with mobile phones, direct users to a betting website.
The Daily Mail reported that Zara Dampney and Shauna Mullin have been paid a “substantial” figure to have the QR codes printed on the bottom of their bikinis.
QR CODE FOR INVENTORY. Here’s a sample QR code for possible use in an inventory system. At left is the actual inventory sticker of my computer unit. At right is a sample QR code I generated for our comptroller’s laptop. CLICK ON PHOTO TO ENLARGE
That piece of quirky news illustrates the increasing use of QR codes, which are 2D bar codes that contain data–from text to numerical strings to website addresses. It was developed by Toyota subsidiary Denso Wave in 1994 to keep track of vehicle parts.
A study by comScore said that 14 million users in the United States scanned a QR code in June. Of the number, 61 percent were male and 36 percent were in households making more than $100,000 a year.
The study also found that mobile phone users are most likely to scan the codes found in newspapers and magazines.
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