What’s your phone? Mine’s a Sony Ericsson and, according to a survey by Nielsen Media Research, I’m likely to be an ambitious, success-driven, professional, and individualistic young man.
Nielsen Media Research, according to the Sydney Morning Herald, found in a survey in Australia that certain customer types were attracted to certain phone brands.
I’d like to believe I fit the profile of the group that showed an inclination towards Sony Ericsson. I certainly am ambitious. At 31, I can still be young, depending on which side of the age line you are on. I’m also deeply individualistic although I make it a point to do more than my share in a team.
According to the same survey, Nokia users are likely to be family-minded, balance-seekers, health-conscious middle managers. Motorola users, according to the study, are likely to be fashion conscious, fun seekers, under 24, and individualistic.
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Motorola launched the MotoRokr in Cebu yesterday with a press briefing and the finals of the Cebu leg of the Rock Mo’to Band Competition. I went over the features of the MotoRokr and played with it briefly in yesterday’s briefing and I can say it’s a phone audiophiles would be drooling over – the Rokr’s stereo surround sound will have rockers banging their heads in no time.
The MotoRokr runs on Linux and is the company’s first “mid-tier” device running on the open source software. But enough about the phone, I’m featuring it in my next (print) column. What truly defined my day yesterday, apart from meeting Angela Calina and talking search engine optimization with her, was this sense of disconnect that has had me feeling geriatric these days.
With Angela Calina after dinner during the launching of MotoRokr in Cebu. Click to enlarge.
I went to the Gaisano Country Mall a few minutes before the scheduled 7:00 p.m. press briefing and took some photos. Denise Haak of Ogilvy, who coordinated the briefing, was very helpful as she told me about features of the phone and the now iconic Motobus.
She then told me that the Itchy Worms were going to be joining us for dinner. Motorola’s head for marketing, Mari Litonjua, then asked me whether I wanted to interview members of the Itchy Worms. I begged off saying that that would be for the Lifestyle section. I was about to ask who these guys were but cut myself off.
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