For those waiting for Google Analytics to open signing up for new accounts again, you can do so at google.com/analytics. The Google Analytics team has announced in its blog that they’ve removed the waitlist for the website metrics service and now allow anyone with a website to create free accounts.
Google Analytics is a comprehensive website metrics service based on Urchin, which was bought by Google. It offers website owners a lot of data on visitor traffic. One of its coolest features is the site overlay, which shows you the parts of your web page being clicked by visitors.
With the recent upgrade of blogger and the opening of signups for Google Analytics, maybe MeasureMap will be improved next. MeasureMap is an excellent website metrics service focused on blogs. For so long now, the service has either been slow or unavailable. I hope Google eventually improves MeasureMap’s performance, it is a service I’m sure bloggers would like to use every day.
For a round-up of blog metrics services I tested, you can read this article.
For many weblogs and websites, visitors from search engines constitute a large part of the website traffic and if you’re serious about increasing your readership, you have to keep track of how you’re ranking in search results so that you’d know which aspects of your site you have to optimize.
Google, being the most used search engine, brings the most traffic. In my case, traffic from the Google search engine accounts for more than half of visitors to this blog.
Many of the readers of this blog somehow find their way here while searching for the latest K750i firmware or Sony Ericsson phone themes, subjects of this blog’s top search queries. Quite a few come here for my articles on blogging, WordPress, TiddlyWiki and its variations: ZiddlyWiki and ServerSideWiki.
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I did not spot this feature in Google Analytics before but you can check which areas of your site or blog are being clicked by readers by using the service’s Site Overlay feature. I never dug deeper into the statistics of Google Analytics before and most of the time I just view the executive summary (click here to view screenshot).
I don’t know when Google Analytics started offering this feature since its announcement does not have a date of publication but the screenshot linked above, which I took on March 19, already displays a link to Site Overlay.
As I was viewing my stats the other day while adding a new site profile, I got curious on what Site Overlay was and clicked on it. The feature, it turned out, tracks which parts of your site your readers are clicking on (click on photo to view larger image).
I had been solely using Crazy Egg to monitor my blog’s interface elements and the data it gathered were the bases for my decision to use this theme and take out the clutter from my blog design. Knowing where your readers click is very helpful in making design decisions. It tells you which elements or menu items aren’t working.
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