UNIFIED MESSAGING. Hangouts is Google’s unified messaging application that allows you to chat on your phone, tablet or computer and move among these devices seamlessly.

With Hangouts, Google muscles into messaging sector

Mobile messaging is a fragmented sector. Every few months or so, a messaging app for the phone launches. Unlike SMS, mobile messaging makes use of the Internet for connectivity and offers a multi-media environment with photos, sounds and even animated graphics and virtual stickers.

“K, CU” isn’t enough, we now have to include a graphical smiley, Emoji (an expanded smiley set), or even an animated avatar that reflects our moods. One-on-one texting is old school; group messaging is in.

It’s not surprising that mobile messaging, according to research company Informa, already exceeded texting in 2012. Informa, according to a BBC report, reported 19 billion messages sent per day through messaging apps in 2012, higher than the 17.6 billion text messages process daily.

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