If you’re still waiting for that MeasureMap invitation, don’t fret. A new service has opened that will more than make up for the time (what is it now? several months?) you spent waiting for the still unsent service invitations.
Clicky is a new service created “to complement” other website metrics tools. What Clicky does is help website owners “track individual users, to see where they came from, what they did, and how long they stuck around.” I signed up for the service two hours back and the stats I’ve been getting so far are really interesting.
CLICKY DASHBOARD. Clicky is a new website metrics tool that will help you track visitor sessions: how website visitors found your site, how long they stayed and the last page they viewed before leaving. Click on image to enlarge.
Clicky does the usual tracking of unique visitors and page views as well as browsers used and search engine and keyword referrals.
But what differentiates Clicky from other free services I frequently use is that it tracks visitor sessions. Not only would you know how a particular visitor (identified via IP address) got to your site, you can also get information on how long the visitor stayed and which pages he or she read and clicked.
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For those waiting for Google Analytics to open signing up for new accounts again, you can do so at google.com/analytics. The Google Analytics team has announced in its blog that they’ve removed the waitlist for the website metrics service and now allow anyone with a website to create free accounts.
Google Analytics is a comprehensive website metrics service based on Urchin, which was bought by Google. It offers website owners a lot of data on visitor traffic. One of its coolest features is the site overlay, which shows you the parts of your web page being clicked by visitors.
With the recent upgrade of blogger and the opening of signups for Google Analytics, maybe MeasureMap will be improved next. MeasureMap is an excellent website metrics service focused on blogs. For so long now, the service has either been slow or unavailable. I hope Google eventually improves MeasureMap’s performance, it is a service I’m sure bloggers would like to use every day.
For a round-up of blog metrics services I tested, you can read this article.
I did not spot this feature in Google Analytics before but you can check which areas of your site or blog are being clicked by readers by using the service’s Site Overlay feature. I never dug deeper into the statistics of Google Analytics before and most of the time I just view the executive summary (click here to view screenshot).
I don’t know when Google Analytics started offering this feature since its announcement does not have a date of publication but the screenshot linked above, which I took on March 19, already displays a link to Site Overlay.
As I was viewing my stats the other day while adding a new site profile, I got curious on what Site Overlay was and clicked on it. The feature, it turned out, tracks which parts of your site your readers are clicking on (click on photo to view larger image).
I had been solely using Crazy Egg to monitor my blog’s interface elements and the data it gathered were the bases for my decision to use this theme and take out the clutter from my blog design. Knowing where your readers click is very helpful in making design decisions. It tells you which elements or menu items aren’t working.
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