Mobile exploded in 2012. US consumers now spend 1.8 more times in mobiles apps than on the Web, according to Flurry, a mobile analytics company. Flurry said that between December 2011 and December 2012, “the average time spent inside mobile apps by a US consumer grew 35 percent, from 94 minutes to 127 minutes.”
Closer to home, the Philippines recorded a 326 percent increase in smartphone sales, the fastest growth in the Southeast Asian region, according to research company GfK. The Philippines is also the country “with the highest jump in smartphone market share within a year, from 9 to 24 percent,” GfK said in a press statement last September.
To mark the end of this year of mobile, let me riff on a Pinoy New Year’s Eve tradition by offering you my favorite apps in 12 task categories, in no particular order:
HAVE you been particularly nice or especially naughty this year and got a smartphone or tablet as Christmas gift? Lucky you; you’re in for hours of fun setting up your device tonight.
Here are some tips on setting up your smartphone or tablet.
The first thing you should do after unboxing your device is to keep track of all components and accessories and figure out which goes where. Copy serial numbers and other important device information and set aside such things as the warranty card and the card that comes with your SIM (which contains the PIN unblocking code.)
You should also take time to read the manual. (A confession: I don’t. I only consult the manual when I inevitably bump into problems.)
Web readers have so many sites and services competing for their attention they barely have time to read your article.
Nielsen says that in the linear writing of print and TV, readers and viewers expect the author “to construct their experience for them.” In the non-linear character of hypertext-driven writing, users “construct their own experience by piecing together content from multiple sources.”
If another fire were to break out in Cebu, an article written in a non-linear, hypertext manner would just mention that it would be the 10th blaze in recent days, with that phrase hyperlinked to archives of previous stories of the fires. Writing the article that way presents the reader with the option of clicking the link for more background information on the fires or ignoring it if the reader already knows about the previous incidents.