Making money in new media

HOW long do you support a losing website? Two years? Three? Five?

Failing is okay so long as you fail fast, Inquirer director for mobile JV Rufino said in a forum last Monday held as part of this year’s Press Freedom Week celebration.

Speed is even more crucial on the Internet, where one year zips by in just six months. Running a losing website for five years is akin to running a brick-and-mortar business for 10 years.

Fail fast, fail often and learn from these failures to build better products, Rufino said in the forum organized by Cebu Daily News, “Where is Journalism in the Digital World?”

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