Disintermediation

TO do well online, close your website department.

The website department as we know it today is approaching obsolescence, even anachronism.

It’s like a typists’ pool-–convenient but unessential, an extra layer of fat that is fatal in today’s time of lean startups and agile companies.

Today, the Internet should be central to everything that you do. It should be the base on which you add layers for your specific business processes – not the other way around. Having one department do online tasks while the other sections stay offline is as old-fashioned as the typists’ pool.

In today’s business environment, the Internet should be a core component. Everyone in the company should be mindful of and take part in the Internet strategy, which must permeate every department.

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