ümobile: ad-funded mobile network launches in Cebu

I attended the Cebu launch last May 24 of ümobile, the first advertising-funded mobile phone network in the country, and boy was it the loudest telecoms-related launch I’ve ever covered. It was the sexiest, too.

The launching was held in Club Vudu and by the time it ended, I knew more about what “Vudulicious” was than the details of ümobile that I had wanted to find out during the launch.

umobile change of numbersCHANGING YOUR MOBILE NUMBER. Ümobile allows its subscribers to change their mobile numbers by themselves in the company’s website. The first change of numbers is free, succeeding ones will be charged P50. Click on photo to view larger image.

The time indicated in the invitation—9 p.m.—and the venue told me it was going to be a launch party, with emphasis on the “party.” I was there at 9 p.m. and found Club Vudu still deserted but for ümobile staff doing last minute preparations. I asked one of them whether they would be holding a press briefing and was told none was scheduled. She did say one ümobile official would look for me later and answer my questions.

Fast forward one hour and a half.
umobile launch
UMOBILE PARTY. Vudulicious in Club Vudu. The umobile launch was the loudest telecoms-related launch I’ve ever attended. Click on photo to view an even larger image.

Continue reading →