The headline screamed “install me now!” It was for yet another mobile messaging application and this time, one that promised, according to TechCrunch, “A Richer, Faster Messaging App That Quickly Grabs Doodles, Videos & Images.” The article about MessageMe got me at: “It’s light, It’s fast and it isn’t just limited to texting or photos.” I promptly opened the website and was invited to “experience the free messenger that everyone’s talking about.” The app was quick to install and set up. After activating my account, it immediately scoured through my social networks to look for contacts already in the system. Of my 797 phone contacts, MessageMe was able to find only one who already signed up. One out of 797, imagine that. And that person signed up, I suspect, because he wrote about the service for a tech website. After a few days of checking whether other friends would sign up and seeing none, I uninstalled the app. Mobile Internet messaging is currently among the most fragmented sectors in technology. There are probably as many messaging apps as there are groups of friends in your contacts database. It is the Balkanization of our social networks.