I changed the title of the post immediately preceding this from “Why mainstream media doesn’t get it” to “Why mainstream media don’t get it.” The word media, according to the Columbia Journalism Review’s (CJR) language corner, is plural.
CJR, however, concedes that examples of the use of the word as singular are “practically infinite” and that those holding out for “media” as a plural will be overrun someday. CJR says the word media already has a “useful” singular form medium. If you check news sites, however, you’d see usage of media both as singular and plural.
I distinctly remember being told in the newsroom that media should be used as a plural but sleepiness and three glasses of wine made me push the publish button before a second line-reading of the post. Bad idea. As you can see from the URL of the article and the trackbacks sent to sites I referred to in the post, the word I used was doesn’t and not don’t.