Smartphones are used extensively throughout the travel process – from getting inspiration on where to go, to planning, booking, actual traveling and even after the trip, according to a study by Google Inc. and Ipsos Media CT. The study, “The 2014 Traveler’s Road to Decision,” is an update to a similar research in 2013 and was released last year.
Mobile is critical at all stages of travel and influences booking decisions, the study said.
According to the study, 67 percent of leisure travelers use smartphones at all stages, 31 percent for getting trip inspiration, 27 percent for research, 14 percent for booking, 50 percent for the actual traveling and 37 percent for post-traveling. Continue reading →