Mobile app majority

THIS year in the United States, majority of all digital media time is spent on mobile apps, Internet analytics company comScore said in its latest release, “The US Mobile App Report.”

The app majority milestone comes a year after comScore reported a “multi-platform majority,” when most American consumers started using both desktop and mobile devices. It was also around that same time last year that “mobile first surpassed desktop in terms of total digital media engagement,” comScore said.

This year, it’s all about mobile apps.