Mobile Internet users in the Philippines are a “small but fast growing group of people,” according to a study by On Device Research conducted in June and released last week.
The research company surveyed 900 mobile Internet users in June for the report. All the respondents were Android users, according to a footnote in the report. That demographic likely had an impact on the findings. On Device uses mobile devices to conduct surveys.
Citing data from Tigercub Digital and Oxford Business Group, On Device Research said the Philippines has the lowest smartphone penetration in Southeast Asia at 15 percent. In contrast, Malaysia is at 80 percent, Thailand at 49 percent, Indonesia at 23 percent and Singapore at 87 percent.
But the Philippines is expected to reach 50 percent smartphone penetration in 2015. The growth is rapid, with the Philippines increasing faster than Indonesia and Vietnam combined, the company said, citing the International Data Corp. Continue reading →