Lapu-Lapu mayor offers State Of The City Address e-book for download via phone scanning

STATE OF CITY SPEECH AS EBOOK. Scan the code to download Mayor Paz Radaza's State Of The City Address. CLICK ON PHOTO TO ENLARGE.

STATE OF CITY SPEECH AS EBOOK. Scan the code to download Mayor Paz Radaza’s State Of The City Address. CLICK ON PHOTO TO ENLARGE.

Lapu-Lapu City Mayor Paz Radaza will be giving her State Of The City Address in Hoops Dome in Lapu-Lapu City this morning. What’s different about her speech today — from her previous ones and from the speeches local government executives have been giving and will be giving this month — is its digital twist — the speech can be downloaded as an e-book via phone scanning at the venue.

Radaza’s team at City Hall asked InnoPub Media, the journalism start-up I co-founded with my wife, Marlen, to set up a system that will allow the City Government to offer the mayor’s speech as a downloadable report.

InnoPub created the e-book (which you can download directly here) and set up a download system via QR or quick response code scanning.

Lapu-Lapu City will also launch today it’s own version of “A Guide To Cebu 2012,” the electronic guidebook on Cebu published by InnoPub Media with the strong support of Smart Communications, Inc. and partners like Ayala Center Cebu, Marco Polo Plaza Cebu, The Islands Group, Department of Tourism, Cebu City Government, among other partners.

The downloadable e-books are just the start of digital initiatives in Lapu-Lapu City. More initiatives done in partnership with InnoPub Media will be announced in the coming days.

Nexus and disruption

A Filipino company launched in Cebu last week two dual-SIM phones with one that can, arguably, be called a smartphone, in a non-snobbish sense that it is a touchscreen phone that can connect to the Internet.

Starmobile’s FeatureSmart T601i costs just P3,290. Starmobile president Michael Chen said that although their phones are priced low, these have “top of the line craftsmanship.”

The company is also scheduled to launch an Android tablet in four weeks with a target price of P5,999. The tablet will come with Android Ice Cream Sandwich, said Starmobile president Michael Chen. I tried the device during the launch and found it very responsive.

Chen said that although it is a consumer product, their tablet can be used as an educational tool and deployed in schools. Android, after all, has a lot of educational apps and can display e-books.

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This column is still written by a human

THE Agence France Presse (AFP) published an interesting article last week about the use of algorithms to write news articles.

The AFP article, which was written by a human, discussed how a group of new companies use algorithms or mathematical procedures run on computers to turn large volumes of numeric data into articles.

A pioneer in the industry is Narrative Science, which was spun off from a joint research project at the Northwestern University Schools of Engineering and Journalism. The company said its first “automatically generated story” was on a Northwestern Wildcats baseball game.

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FACEBOOK COMMENT FOR PRINT. You can comment on my article on the printed edition of Sun.Star Cebu using your phone, a QR code scanner and your Facebook profile.

Social media layer on ‘real life’

Last Saturday, several groups all over the world celebrated Social Media Day. In Cebu, members of the Cebu Bloggers Society Inc. gathered in Mactan Isla Resort and Spa for a seminar on various topics related to social media.

I talked about good writing as foundation of an effective social media campaign.

Despite advances in online video and availability of new, interactive story-telling tools, the Internet is still primarily a textual medium. If there’s one thing we should invest on to improve our social media skills, it should be to sharpen our writing.

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