NOT JUST DATA PIPE. PLDT chairman Manuel V. Pangilinan speaks to shareholders during the company's annual stockholders' meeting. Pangilinan said PLDT must "move firmly into social media, social networking and Internet spaces before they move into ours and eat our lunch." (PHOTO BY MAX LIMPAG)

Next frontier lies in media space: MVP

PLDT will not just be an Internet pipe for data, chairman Manuel V. Pangilinan told shareholders during a meeting Thursday afternoon in Dusit Thani hotel in Makati City.

The company needs to “move firmly into social media, social networking and Internet spaces before they move into ours and eat our lunch,” Pangilinan told the company’s shareholders and officials.

“Innovation and competition will not only come from telcos like ourselves but also from ‘over the top’ players belonging to the Internet space like Facebook, Google, Apple and YouTube, which actually compete with us,” he said.

He later told reporters who interviewed him at the venue, “margins are getting depressed by staying purely as a distribution company, as an infrastructure company… We have to be something more than that.”

“And really the next frontier lies in the media space — both in the legacy and in the new media space. And how you will blend the telco, utility operations with the creative part of social media is a big challenge. Nobody has been successful yet,” he said.

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MANAGING TASKS. From the clipboard to phones and tablets, task management has gone digital. Above, my Galaxy Tab displays active tasks that I have to do right away. The clipboard, on the other hand, lists routine daily tasks related to my business section responsibilities.

My phone’s a slave driver

It was a gentle buzz at first, “You free? Time to finish TechNotes column.” I just glanced at the reminder on the phone while in a meeting last week in a coffee shop. The reminder was repeated on the tablet. I chose “snooze” in both devices and told the app, Astrid, to remind me again in three hours.

Then the reminders came in torrents and with more pressing urgency, “It’s time (urgent task here)” and “No more snoozing! (another urgent task here)” as my phone and tablet laid out a long list of things I was supposed to do and tasks that were nearing deadline. The klaxon of notifications (my alert tone is the sound of a modem initiating and completing a connection) provided me with the push to end the meeting on schedule.

From being a device to call people and later to send messages, the phone has increasingly become our main computer.

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