I am the business editor and technology columnist ofย Sun.Star Cebu, a newspaper in Cebu City, Philippines. I am also a blogger. In 2007, I won the Best Technology Blog award of the first-ever Philippine Blog Awards (PBA) for this blog. In 2011, I won Best Sports Blog in the PBA for CebuRunning, my running website that is currently on hiatus.

I am co-founder, with my wonderful wife, of the new media start-up InnoPub Media. We’re currently doing 2 projects: 1) the data tagging of tourism and heritage sites using quick response or QR codes (see photo of me scanning the marker that we put up at the Heritage of Cebu Monument in Barangay Pari-an above) and 2) the production of electronic guidebooks for tourists.

I was born in the then sleepy town of Polomolok, South Cotabato, where I spent the first 16 years of my life.

I am a member of the UP Brotherhood of the Filipinos 1955 and a founding member of UP Politica. I started in journalism with The Freeman, covering the City Hall beat before moving to the copy desk. I transferred to The Independent Post, a newspaper owned by a cooperative. The Post later closed for lack of funds and I was among the last to stay on with the paper.

After the Post, I transferred to Sun.Star Cebu in 1999 and have been with the paper ever since. I am married to a very wonderful woman and we have two equally wonderful sons.

The postings on this site are my own and don’t necessarily represent my employer’s positions or opinions.

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  1. Hi Max,

    Usha here from The Star Publications Malaysia. I am a journalist who is currently in Manila specifically at the Ateneo De Manila University completing my summer semester of my MA in journalism.
    I need to ask a favour of your good self. I’m doing a paper on citizen journalism and I want to do an email interview with a journalist or editor who is familiar with this topic. I am also doing interviews with malaysian who are into citizen journalism like Malaysiakini and Jeff Ooi, a blogger.I hope you will comply to this request as i would like to provide an interesting perspective of citizen journalism of the two countries. BTW, it is only for academic purposes and not for publication.
    Is there any email which I can contact you?

  2. Hi Max!

    I’m writing an article for Filipinas (www.filipinasmag.com), a US-based magazine for FilAms, on Pinoy blogging and advertising. I would like to interview you about your blogs. We can either meet or conduct the interview via e-mail. Please let me know if you’re ameanable to the idea.

    Thank you very much and hoping for a favorable response.



  3. Hello! I am a reader of Sunstar and a long time Luser”linux User”. I was just wondering if you are hosting your blog in your own computer and if you you are using opensource tools such as LAMP.

  4. Hi Ralph,
    Sorry I haven’t responded to your question. My site uses a shared hosting account with ASmallOrange. It’s on a LAMP environment. Once of these days, I might become confident with my skills and actually run my own web server. ๐Ÿ™‚

    Just look for CSS/XHTML tutorials and then go through my post on how to convert any template into a WordPress theme. I didn’t take any formal courses, I just read tutorials in blogs and websites. ๐Ÿ™‚

  5. Hi Kuya Max,

    I’d like to interview you via e-mail for the Philippine Blog Awards, to which you’re one of the finalists for the Technology category. Congratulations!

    If you’re interested, please contact me via my details in this comment.

    Good luck!

  6. Hey Max. So you are from Cebu. I’m a Cebuano too but now residing in South Dakota USA.

    I was wondering if there was ever a Cebuano bloggers meet-up since? If none yet, why not have one? That would be great!

    By the way, I used to contribute articles for Sun-Star weekend when I was still in Cebu. Is Maam Irma still there? ๐Ÿ™‚

  7. First of all I’d like to say congrats to Max on winning the Philippine Blog Awards!
    I’m moving to the Cebu-Bohol area in a few weeks and will be starting up an internet cafe running various distros of Linux. I was happy to see that there are some Linux users in the area. Please let me know if there are any Linux Meetups or other people interested in getting together and sharing information about GNU/Linux and Free Software/Open Source! Thanks~

  8. The Tarsier,
    Thanks. Let me know also if you get wind of a meetup.

    Thanks and it’s very ok ๐Ÿ™‚ . You have a greta blog, by the way. If you’re anywhere near P. del Rosario in the afternoon, feel free to drop by at Sun.Star. Maybe we can have coffee at the canteen and some blogging talk ๐Ÿ™‚

  9. Talksmart,
    We’re still trying to organize a Cebu blogger meetup. Yes, Ma’am Erma is still with Sun.Star but she no longer handles Weekend. She’s writing a book on Sun.Star I think and she reviews pages.

  10. Hello Max, read your column Cell Talk today (10 July) & would like to let you know that my company (www.intouch.com.ph) is already capable of making VoIP calls using WiFi enabled cellphones like the Nokia E61 series phones (please see Sunstar 03 May issue on an interview Malou did with me). As a matter of fact, I am currently working with a company that will revolutionize how people access the internet with the use of Wimax. We will not only be giving people broadband accessibility but the appliance to access it as well! Much like getting a post-paid plan from a mobile provider. We plan a soft roll-out by December this year. Boy is PLDT, Smart,Globe, & even Sun in for a Surprise not to mention a run for their money! Should you be interested please feel free to get iNTOUCH with me. Malou or Tita Caballes knows how to reach me. Cheers!

  11. good day mr max limpag. i have read your article titled “SPYING ON CELL PHONES” and you said that anyone who are interested the Mobile-Secuware software, just send a note.Well i wanna ask to please send me how it works, what kind of cellphone mobile series(Nokia model).Because i know its gonna be a great help since i have already children addicted texting.
    Thank you and hope to hear from you soon as possible.My email ad is [email protected]

  12. Hey Max! I don’t know if you remember me (NSSPC 1993, Rizal High School, Pasig). I found a link to this page on http://wikipilipinas.org and thought that the name looked familiar. Sure nuf, seems there’s only one Max Limpag in the world. You did push through with journalism! Just wanted to say hi!

  13. Hello!

    I’m from Outblaze, and I am currently looking for Philippine based bloggers to blog part time on one of our client’s sites. I found this site and as a fellow techy, I loved it.

    Please drop me an email if you are interested in the offer.

    I hope to hear from you soon.

    Ernest Ramos

  14. Hi Max,

    I found your blog via Yugatech’s Technorati Top Philippine Blogs page. I referred your blog to my client Xoom.com for their holiday promo. Email me at raymondvirata at gmail dot com if you are interested.

    Maligayang Pasko!

    Raymond Virata

  15. Hi Max!

    I really like your blog! Would it be possible to get your e-mail? I have some information I would love to share with you!

    Kind regards,

  16. Hi Max,

    Great site! Was wondering if you can help me spread the word about a simple blogging course that I wrote for those who want to learn WordPress blogging, how to generate traffic to a site and make a little money from it.

    Free Blogging Course

  17. Hi bro,

    I just wanna tell you that I love your blog. I could tell from afar that I’m a ‘tech savy’ teenager, maybe that’s the reason why I liked your blog. Hehehe…

    Anyway, feel free to visit my personal blog too. ๐Ÿ˜‰

  18. Hi po!

    Great site. I was perusing the PLDT landline plus thing for my mom. hahaha. Anyway, I read your Cell Talk column in Sun Star, and I was wondering if I could also send you press releases if we have any regarding telco promos, etc. My email address is in the details. Thanks very much!

  19. Hello, sir can I have a copy of Ubunto for desktop as what you publish in Sunstar. I’m hoping for favorable response, thank you

  20. Hello Max,

    I just want to know the webpage you feature on May 19, 2008 regarding the internet desktop. I forgot the webpage. Please do e-mail me the webpage. Thank you Max

  21. Hello Max!

    I’m going to be in Cebu from 27 to 30 June to attend MediaNation 5.2. I also plan to meet up with Cebuano bloggers while I’m there. I hope we can meet. Pls email me, ok?

    Btw, I’m part of the organizing team of WordCamp Philippines 2008. I hope you plan on joining that event in September!

  22. Good day, Sir!
    Can I have an invitation for the umobile because I heard you are giving away 10 invitations? I hope I can get one.Thank you.

  23. Hi Sir,

    I need to talk to you regarding a blogging event on the last week of June. This will be in line with the WordCamp Philippines this coming September 2008.

    I will be very grateful if we could discuss this over email. Thanks.

  24. Hi,

    Regarding your experiments on using smart bro pre-paid service with linux…. Perhaps you may want to try using ndiswrapper ( it may do the trick) to load the WinXP dirvers on the smart bro modem….

    Wine I think still does not support USB devices very well ( if any)….

    You may want to try asking a Linux User Group (LUG) ๐Ÿ™‚

    Good luck, Have fun!

  25. Hello Max!
    I’m trying to do a wordpress blog and I was searching internet.
    I saw your nice site.
    I would like to ask you how did you change the color of a specific page only? I saw it is green but the others are black.
    Can you please send me the file style.css to examine it or tell me how did you do it?
    Thank you very much.

  26. Dear Mr. Max,

    Good Day!

    Bearers are bonafide students of the College of Communication of the
    Polytechnic University of the Philippines. We are enrolled this semester in
    the subject Thesis Writing and Defense which requires us to write a research

    It is for this reason that the undersigned is requesting you to be one of the
    informants in our study entitled A Case Study of the Emerging Careers in
    Online Media.

    We are also requesting for your contact number and address so that we can
    visit you at your office in your most convenient time.

    We are hoping for your immediate response.

    Thank you very much!

    Very truly yours,

    Manuela Dita Tado
    Jessica Avila
    Jennifer Alejo

  27. Gooday to you Max.
    I saw your article in the paper on and about trying to have the roads altered to allow better access for those who like running/cycling.
    Ebiet your idea has merit, however a big mountain to climb.
    As a suggestion! Would it not be better to have the road laws adhered to, by having those lazy shade seeking traffic enforcers do their jobs and for the Transport users (buses/trycicles/single motors be punnished for their blatent disregard for any and all users of the roads.
    You and i know there is a simple way to thin out the usage of the roads and that includes unroad worthy vehicles.
    There are countries that do not have these problems and when they do it costs the user who broke the law.
    Max, you have the ability to continue to hold the authorities to their own resolve. Hoping that you do Peter A Hainsworth, road user and resident of both Cebu City and Cebu Province

  28. Hey Max! I can’t believe I only noticed now that it was your tech articles that I was reading. Dude, far cry from the good old days in Lantana, and you bringing me to a labor protest in my freshman year. Good on you, pre!

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